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DESTINATION
MANAGEMENT

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The Breckenridge Town Council, Breckenridge Tourism Office, many key stakeholders, and a wide breadth of our local community and business members have aligned around this plan to realize the vision.

Breckenridge was recently awarded Global Sustainability Tourism Council's Mountain IDEAL sustainable destination certification. This rigorous exercise provides 3rd party verification and review of our sustainability efforts as a community at the destination level. A Stewardship Council has been formed to shepherd this process and will be responsible for implementing recommendations and recertification in the future. 

Our vision is to create harmony of quality of life for residents and quality of place for visitors.

Economy

Goal: Deliver a balanced year-round economy driven by destination tourism by 2024.

Character

Goal: Elevate and fiercely protect Breckenridge's authentic character and brand - our hometown feel and friendly atmosphere.

boots and bikes

Goal: More boots and bikes, less cars.

Reduce vehicles 10% in next 3-5 years.

environment

Goal: Establish Breckenridge at the leading edge in mountain environmental stewardship and sustainable practices.

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ECONOMY

Expand initiatives to increase overnight visitor dispersal, spend, and length of stay across a wider breadth of calendar months and the destination itself to ensure a more consistent and diversified visitor economy.

Our Strategies

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Here's news worth celebrating. Our town is investing in fiber infrastructure that will enhance broadband and ensure our digital communications, global connectivity, and community technology are future-fit.

 

Our Strategies

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Formed in 1980, Breckenridge's Historic District is one of the state's largest and is a defining element of Breck's identity. Originally a mining town that provided services for the local mines, most of the historically significant buildings are from the Victorian Age.

CHARACTER

Ensure that locals and visitors are always aware that the most valuable asset for Breckenridge is the authenticity of the Town and the character of the people. Much of that is based on the fact that a high percentage of people who work in Breckenridge live within the town limits.

 
 

BOOTS & BIKES

Develop a comprehensive series of initiatives to get people out of their cars as much as possible to maintain the outdoor quality of life that both locals and visitors are craving, as well as minimize the environmental impacts in the region.

Our Strategies

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The League of American Bicyclists honored Breckenridge with a gold level Bicycle-Friendly community for its efforts to build better places to bike. The award recognizes our commitment to creating transportation and recreational resources that benefit residents of all ages and abilities while encouraging healthier and more sustainable transportation choices.

Our Strategies

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You love to be an adventurist - but are you a responsible one? Find out with this short interactive "tree-hugger" challenge. Learn a little bit more about reducing your impact when you travel.

ENVIRONMENT

Expand the dialogue among locals and visitors about how to protect the fragility of the mountain landscape in the face of increasing challenges. Execute the Summit Community Climate Action Plan, promote Colorado-adopted Leave No Trace, and develop a range of new responsible tourism programs.