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The Breckenridge Riverwalk Center covered in snow overlooking Breckenridge Ski Resort.

DESTINATION
MANAGEMENT

Breckenridge is ideal - IDEAL Certified Sustainable Destination Logo for the Town of Breckenridge, Colorado.
Green Destinations Stories - Top 100 2022 Logo. Links to Green Destinations About the Top 100 Page.

The Breckenridge Town Council, Breckenridge Tourism Office, many key stakeholders, and a wide breadth of our local community and business members have aligned around this plan to realize the vision.

Breckenridge was recently awarded Global Sustainability Tourism Council's Mountain IDEAL sustainable destination certification. This rigorous exercise provides 3rd party verification and review of our sustainability efforts as a community at the destination level. A Stewardship Council has been formed to shepherd this process and will be responsible for implementing recommendations and recertification in the future. 

Our vision is to create harmony of quality of life for residents and quality of place for visitors.

Economy

Goal: Deliver a balanced year-round economy driven by destination tourism by 2024.

Character

Goal: Elevate and fiercely protect Breckenridge's authentic character and brand - our hometown feel and friendly atmosphere.

boots and bikes

Goal: More boots and bikes, less cars.

Reduce vehicles 10% in next 3-5 years.

environment

Goal: Establish Breckenridge at the leading edge in mountain environmental stewardship and sustainable practices.

Title Page of Breckenridge Destination Management Plan. Links to Breckenridge Destination Management Plan PDF File.
Economy

ECONOMY

Expand initiatives to increase overnight visitor dispersal, spend, and length of stay across a wider breadth of calendar months and the destination itself to ensure a more consistent and diversified visitor economy.

Our Strategies

Breck Forward Logo.

Here's news worth celebrating. Our town is investing in fiber infrastructure that will enhance broadband and ensure our digital communications, global connectivity, and community technology are future-fit.

Character

Our Strategies

  • Develop robust peak day management strategy.
     

  • Create more town hall events focused on topical issues for residents, especially targeting young entrepreneurs.
     

  • Enhance more family-oriented programming and events.

  • Establish target workforce who lives in town and develop programs to achieve that goal.

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Town of Breckenridge Logo.

Formed in 1980, Breckenridge's Historic District is one of the state's largest and is a defining element of Breck's identity. Originally a mining town that provided services for the local mines, most of the historically significant buildings are from the Victorian Age.

CHARACTER

Ensure that locals and visitors are always aware that the most valuable asset for Breckenridge is the authenticity of the Town and the character of the people. Much of that is based on the fact that a high percentage of people who work in Breckenridge live within the town limits.

Boots
Environment

BOOTS & BIKES

Develop a comprehensive series of initiatives to get people out of their cars as much as possible to maintain the outdoor quality of life that both locals and visitors are craving, as well as minimize the environmental impacts in the region.

Our Strategies

  • Improve pedestrian access, lighting, safety and use of crosswalks.
     

  • Increase public transportation use and buses.

  • Reduce visitor and resident car traffic by 10%.

    • Check out GoI70 for travel forecasts, carpooling information, and mountain transit options. 
       

  • Develop and implement a parking and multi-modal transportation plan that preserves the character of the community.

    • For parking information check out Breck Park.​

The League of American Bicyclists Gold Level Bicycle- Friendly Community 2019-2023 Graphic.

The League of American Bicyclists honored Breckenridge with a gold level Bicycle-Friendly community for its efforts to build better places to bike. The award recognizes our commitment to creating transportation and recreational resources that benefit residents of all ages and abilities while encouraging healthier and more sustainable transportation choices.

Our Strategies

Cartoon Bigfoot holding wooden sign with text: Take the Tree-Hugger Challenge.

You love to be an adventurist - but are you a responsible one? Find out with this short interactive "tree-hugger" challenge. Learn a little bit more about reducing your impact when you travel.

ENVIRONMENT

Expand the dialogue among locals and visitors about how to protect the fragility of the mountain landscape in the face of increasing challenges. Execute the Summit Community Climate Action Plan, promote Colorado-adopted Leave No Trace, and develop a range of new responsible tourism programs.

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